Singer Ricky Martin joins the list of other Puerto Ricans like Marc Anthony and Jennifer Lopez, helping the government of Puerto Rico with their economic development strategies.
Starting March 25, 2011, during his world tour, Ricky Martin will work with the government of Puerto Rico on a campaign to promote tourism to the island.
The "Puerto Rico lo hace mejor" (Puerto Rico does it better) campaign will be featured in the advertising and on the concert entry tickets, in the more than 70 cities, where Martin will perform on his "Musica, alma, sexo" tour. During the concert, videos will be played that show landscapes, tourist attractions and culinary and gastronomic delicacies of Puerto Rico. The campaign is intended to help promote Puerto Rico as a destination full of touristic, economic and investment opportunities.
The singer mentioned, that Puerto Rico is always present within him, and expressed his gratitude for the chance to be able to collaborate with the campaign, to position Puerto Rico more advantageously in the tourism industry.
The Department of Economic Development and Commerce will also coordinate special events, in several of the cities where Martin will perform, to provide information about the economic incentives, investment opportunities, infrastructure projects and tourist attractions to groups of potential investors.
Martin will kick off his world tour in the Jose M. Agrelot Colosseum in San Juan with four shows. Then the singer will travel to Orlando and Miami, as well as to Montreal, Canada.
Looks like it will be a great tour! What are your thoughts?